To tease the launch of the 3rd opus of Assassin’s Creed that takes place during the American Civil War, we wanted to turn the US flag into a trigger to exclusive content for the user.
Sid Lee’s R&D team explored the AR technology to see if it could regognize a 3D flag in various situation. After several weeks of research with various third parties, any of the supplier was able to do it, mainly due to the iPhone 4 camera limitations. The number of images it captures per second doesn’t allow 3D recognitions.
The other ways of capturing the flag were:
It was great to work on an innoavtive tech idea, we work in an Ad Agency after all.
