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Category: Strategy

The Project Scope The World Design Summit is a design conference that is launching its first edition in 2017. Our objective was to raise awareness for the event and drive online sales leveraging the best practices of digital marketing. With a frankenstein site, no social presence and very little tools for digital marketing, the organization […]

The Project Scope Create a new positioning for the world’s lightest & strongest bicycle cables to gain market shares from a niche audience. We had been given the opportunity to rethink the entire way the company was communicating to its customer, from branding to packaging and digital. The latter was the real challenge, switching from […]