The Project Scope
We established “More You” as the new creative platform to answer Dell’s challenges. It shaped Dell’s campaigns cycle across all countries.
Dell is a giant company. We worked with countless third-parties to produce online ad campaign and others activations depending on the seasonality.
EggCaptain was a digital campaign around Easter.
Dell wanted to bring forward traditional incentives with a new approach.
We created a Flash game to deliver coupons and it was a great success. The game was implemented on the homepage of 14 markets (7languages) for a period of 2weeks.
Play it here: http://delleastergame.stage.sidleetechnologies.com/testgame/
Online Ad for the campaign: