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Tag: UX/UI

Inspiring video on the future of UX and IxD

The video documentary explores the future of UX and IxD from some of the industry’s thought leaders.

The Project Scope Air Canada wanted to boost the frequent flyer program with a new branding and online experience to capture better this segment of their audience. In one hand we were doing a branding exercise, on the other hand we had to analyse the fundamental of the program to provide a meaningful online experience. […]

Dell's XPS laptop

The Project Scope We established  “More You” as the new creative platform to answer Dell’s challenges. It shaped Dell’s campaigns cycle across all countries. Dell is a giant company. We worked with countless third-parties to produce online ad campaign and others activations depending on the seasonality.   EggCaptain was a digital campaign around Easter. Dell […]

The Project Scope Create a new positioning for the world’s lightest & strongest bicycle cables to gain market shares from a niche audience. We had been given the opportunity to rethink the entire way the company was communicating to its customer, from branding to packaging and digital. The latter was the real challenge, switching from […]