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Category: Portfolio

The Agency Welcome to an international ad agency! Time for me to work with more talented people on larger accounts. At Sid Lee, we conceive and communicate brand experiences. We create products, services and spaces and market them through advertising, experiential marketing, branded content and interactive communications. This integrated, multidisciplinary approach is something we call […]

The sweetness of honey. The bite of 80,000 bees.

The Project Scope Create a new positioning for the world’s lightest & strongest bicycle cables to gain market shares from a niche audience. We had been given the opportunity to rethink the entire way the company was communicating to its customer, from branding to packaging and digital. The latter was the real challenge, switching from […]

The Agency It all started as a side project after graduating and soon enough we were contracting for ad agencies in town. Ran by 4 young, hungry and talented guys with various skills, Yellowbox quickly became the go-to shop in Boise, ID.  With expertise in web , video, branding and marketing projects, we worked hard, […]

The Project Scope i48 is the annual Idaho Forty Eight Hour Film Competition and Festival. Modeled after a similar event that originated in Washington D.C., teams of filmmakers from around Idaho will have 48 hours to write, pre-produce, cast, shoot, and edit, an original short film three to six minutes long.  

The Project Scope From local telecom companies promo to a social experiment to launch Messenger in Mexico with Facebook. As Facebook began to rollout across emerging countries, regional technological limitations, local competitors and social norms threatened to slow the brands natural growth. Facebook needed to market itself an its products in emerging countries where local […]